The ongoing Pantawid ng Pag-ibig: Pilipino Para sa Pilipino campaign of the ABS-CBN Foundation gets a boost with its recent partnership with Colgate Palmolive Philippines. This partnership will help the Foundation bring more basic necessities to underserved areas.


The Palmolive shampoo products, amounting to more than P3.2 million, will augment the relief kits that are distributed to various communities with much-needed hygiene products. Proper hygiene practices and frequent sanitation will help stem the spread of the COVID-19 virus and other infectious diseases.


The donated items will also be included in the community pantry supplies in areas that request for the Foundation’s assistance.


The “Pilipino Para sa Pilipino” edition of the Pantawid ng Pag-ibig campaign is the continuing campaign of the ABS-CBN Foundation to bring immediate relief to kapamilyas still struggling with the prolonged effects of the COVID-19 pandemic. It seeks to provide basic necessities to the most vulnerable and most affected sectors of society.